Nike has been doing a tremendous job of pushing women’s fitness to the forefront of the industry. No longer confined to just yoga and running, they are recognizing that women are embracing good ol’ strength training as a more effective means of enhancing their physical capabilities and aesthetics.
Their Make Yourself ______ campaign encourages you to fill in the blank. Make Yourself Sexy. Make Yourself Strong. Make Yourself Fit. Whatever it is, it’s all good! They’ve been spreading this message at universities across the nation and from the events that I’ve shot at Cal, USC, and the Nike offices it’s been a huge success with thousands of girls across the nation experiencing and embracing strength training for the first time.
As a someone who is involved in the health and fitness field, I am always advocating for women to do more strength training. I can definitely appreciate it when females aren’t afraid of packing on muscle and rolling with the boys. To encourage this, Nike has created an app called Nike Training Club that is available for free on iTunes. It’s a very well thought out app with tons of routines, timers, and social media/gaming integration. You can work out to the music on your iPhone with the music/playlist capabilities, get inspired by celebrity athletes, and have the chance to win free Nike gear.
Though geared towards women, I have it on my phone and use it every once in a while as do many other guys I know. It ain’t gonna pack on the muscle for you dudes but it’s a great way to get a quick bodyweighted workout and cardio session, especially if you’re clueless when it comes to working out. And for you girls out there, Nike has cleverly named their routines along the lines of Get Lean and Get Toned to assure you that you will not “Get Bulky” when doing these exercises.
As more and more women embrace strength training and understand it’s benefits, I’m hoping the Nike Training Club app will become an even more comprehensive tool for educating and inspiring everyone into living a more healthy and capable lifestyle. With Nike’s reach and influence, I know it’ll happen sooner than later!
I shot these images from a recent NTC training and product demo sesh for Nike’s LA trainers. Big shout out goes to Courtney, Kristin, and Marie!
If you haven’t already, download the app!